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An Inside Look At Nike’s NFL Uniform/Apparel Launch

Posted by Mike Wobschall on April 3, 2012 – 10:38 am

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Nike has a reputation for high performance worthy of championship-caliber athlete endorsement, popular style and a dominating presence on the market. It should come as no surprise, then, that their NFL uniform and apparel unveiling presentation on Tuesday in New York was nothing short of sensational.

Upon arrival at Steiner Studios, those of us in attendance were funneled into the building and were greeted by a display of each NFL team’s branded Nike Vapor Jet Men’s 2.0 Gloves.

After viewing the display, I walked into a large display room that had a bank of manikins dedicated to each team. The manikins were adorned in each team’s apparel, which will be available to both players and fans.

After about 20 minutes of snapping photos and sending tweets, Nike ushered all of us into an actual studio, which was appropriately decorated. We sat in bleachers, just as you would at a high school or college football game, and the stage floor was synthetic football turf, complete with yard-line markers. Behind the stage was an enormous, high definition television screen that Nike would use to enhance the program.

A bevy of speakers addressed us, including President of Nike Brand Charlie Denson, Nike Creative Director Todd Van Horne, Nike executive Mark Parker and other members of Nike’s creative design team. Denson proclaimed that Nike would “continue to push the boundaries of what’s possible,” and then welcomed NFL Commissioner Roger Goodell to the stage. Goodell said Nike and the NFL share “a belief in better.”

Van Horne described several tactics that Nike used to perfect their product, including “sweat mapping” to ensure the material kept the players cool during performance.

NFL players Victor Cruz (NY Giants WR) and Kam Chancellor (Seattle Seahawks safety) also spoke, endorsing the new uniforms and performance gear. Cruz said that the top attribute he covets in a uniform is comfort, and that the new Nike uniforms provide that.

Finally, players from each team were brought out to model the new uniforms. The Vikings player representative was WR Percy Harvin, who wore the jersey well. Because of our vantage point, it was hard to get a close picture of Harvin in the new uniform, but the good news is I have a meeting with Harvin at some point before 1:00 p.m. ET, and at that point I will snap more photos and pass them along when possible.

That’s the quick update for now. A great show put on by Nike and the NFL, which should not surprise us. The basic takeaway here is that NFL players will enjoy premium and improved performance from the new gear, and NFL fans will enjoy cutting-edge style that does not infringe upon the traditional and iconic look of the NFL and its 32 franchises.

More later, so stay tuned to vikings.com, the vikings.com Blog, the Vikings official Facebook page and Twitter (@wobby).


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