Vikings and Delta Announce Partnership

Posted by Mike Wobschall on July 28, 2009 – 10:28 am

The Delta-Northwest Airlines merger earlier this year had a significant impact locally on travelers and businesses alike. The Minnesota Vikings were included in the group of impacted entities.

As a result, the Vikings have announced that Delta Air Lines will assume Northwest Airlines’ long-standing status as the “Official Airline of the Minnesota Vikings” for the 2009 NFL season. The Vikings had flown Northwest for every charter in team history, but now Delta will serve as the Vikings team charter airline for all away games in 2009. There will also be several other marketing initiatives between the Vikings and Delta.

“The Vikings are excited about our continuing partnership with the new Delta Air Lines,” said Vikings Vice President of Sales and Marketing and Chief Marketing Officer Steve LaCroix. “The team enjoyed a solid relationship with Northwest Airlines over the past several years, and we appreciate the opportunity to partner with Delta during the 2009 season.”

Minneapolis was formerly a hub for Northwest Airlines, but now the Twin Cities will be a hub under the Delta Air Lines umbrella along with Atlanta, Cincinnati, Detroit, Memphis, New York-JFK, Salt Lake City, Amsterdam and Tokyo-Narita. Delta Airlines is the world’s number one airline and along with its Northwest subsidiary and Delta Connection carriers, Delta will offer service to 368 destinations in 66 countries and serve more than 170 million passengers each year.

Added to that substantial list of passengers is the Vikings organization, beginning with the team’s 1st preseason game at Indianapolis on August 14.

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