Youth football, health and safety, and community will be the focus areas of the newly created National Football League Foundation. NFL Commissioner Roger Goodell announced the formation of the new organization on Wednesday at an NFL meeting in Dallas.
Leonard Wilf will serve on the board.
The announcement follows the restructuring of the NFL’s previous charitable arms — NFL Charities and the NFL Youth Football Fund. As a result of this change, the NFL will be able to devote more resources to its goal of making a difference in the lives of those touched by football – from players at all levels of the game to the broader community.
The foundation will award more than $23 million in grants in 2013 to support youth and high school football programs, health and safety efforts, as well as community health initiatives, including NFL PLAY 60.
“We are proud of the NFL’s long-standing history of giving back to communities,” said Commissioner Goodell. “The board of our new foundation is a passionate group of individuals who will help to ensure the NFL continues to be a leader in philanthropy.”
Wilf is in his 8th season as Vice Chairman and Owner of the Vikings. In addition to his ownership and management role, Mr. Wilf plays a leadership role in Vikings community relations efforts and charitable giving. Since becoming owners in 2005, the Wilf family has led a significant increase in Vikings outreach programs, financial support and impacts on the community. For the past several seasons, the Vikings have seen 100% of their players participate in community outreach efforts. The organization has also built playgrounds at seven disadvantaged neighborhood schools as part of an annual team ownership initiative.
Joining Wilf on the board are:
Charlotte Jones Anderson, Executive Vice President/Vice President of Brand Management/President of the Charity Foundation, Dallas Cowboys
Michael Bidwill, President, Arizona Cardinals
Shahid Khan, Owner, Jacksonville Jaguars
Mary Owen, Executive Vice President of Strategic Planning, Buffalo Bills
Mike Reinfeldt, Senior Executive Vice President/Chief Operating Officer, Tennessee Titans
Arthur J. Rooney II, President, Pittsburgh Steelers
Tags: Leonard Wilf
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