It’s been a busy 5 days of training camp for the Vikings on the field, but that hasn’t stopped the club from continuing its community initiatives off the field.
After Monday morning’s practice, the Vikings invited 60 local kids to enjoy a VIP viewing of Vikings training camp and share a healthy lunch with Vikings players as the team wrapped up the 2010 Vikings Children’s Fund Summer Lunch Program, which was presented by Target. In addition, Second Harvest Heartland presented Vikings Owner Mark Wilf with a Hunger Hero Award, an award the organization initiated this spring to recognize its charitable partners who demonstrate an extraordinary effort to meet the unprecedented need for emergency food.
Several Vikings players, such as WR Bernard Berrian, P Chris Kluwe and RB Adrian Peterson, were also on-hand to interact with the kids.
The USDA’s Summer Food Service Program provides free meals at pre-approved meal sites to hungry children during the summer, but participation in the program is extremely low. In fact, while approximately 293,000 Minnesota school children receive free or reduced-price meals during the school year, only about 20 percent of them receive meals during the summer.
The 2010 Vikings Children’s Fund Summer Lunch Program, Presented by Target, is helping to provide up to 500,000 additional meals for hungry Minnesota children this summer through a $300,000 donation that has helped increase visibility of the Summer Food Service Program and meal sites around the state. ConAgra Foods pledged an additional $100,000 to the program to support current Summer Food Service Program sponsors and sites.
Last year, the Vikings Children’s Fund Summer Lunch Program secured more than 200,000 additional summer meals for kids in need and this year the program is being supported by an innovative visibility campaign that has been recognized as a national model by the USDA.
Tags: Adrian Peterson, Chris Kluwe, Mark Wilf
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