While I was sitting in my seat at the Minnesota Twins’ newly built, state-of-the-art open-air stadium Friday during the Twins’ first exhibition game at Target Field, I found myself awestruck from the sheer beauty of the field and all of the great amenities the stadium had to offer.
During that captivating moment, I came to the further realization that the Vikings really do need a new home that they can call their own.
With the opening of Target Field, the Vikings are now the only professional sports team in Minnesota without their own venue – Wild: Xcel Energy Center, Timberwolves: Target Center and Twins: Target Field. Some people may argue that with the Twins’ move across town to Target Field, the Vikings do indeed have their own home at the H.H.H. Metrodome. The problem with that argument is that the Metrodome is not a suitable home for the Vikings organizational needs.
The Metrodome is outdated and the main reason why the Vikings rank 31st out of 32 teams in revenue generated.
The Wild have proven that a new stadium will generate a large increase in revenue. Since its birth in 2000, the Xcel Energy Center has never hosted a Wild game without all 18,064 seats being sold. What does that tell you about revenue generated?
The Twins are believed to follow suit by selling out many, if not all of their home games this season and the years to come. Since the beginning of Target Field’s construction 3 years ago, the stadium has created new jobs and stimulated economic activity at a critical time. I don’t see that being any different with the construction of a new stadium for the Vikings.
Another thing to keep in mind with the construction of a new stadium for the Vikings is that the venue would be a multi-use facility. This would allow the facility to host a number of different events, from NCAA Final Fours to high school football games to concerts and so on. Not to mention the possible attraction of a Super Bowl. Need I say revenue generated again?
Let’s hope that Target Field will pave the way for a stadium solution for the Vikings. Maybe once there is concrete evidence to show how much revenue the Twins’ new stadium produces, the Legislature could get the Vikings stadium bill passed this Legislative session.
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